Gaming - Visual ID & Deck Design

Working in partnership with Neuro-Insight  and Zappar we put together a first-of-its-kind study into the consumer, neurological and brand impact of augmented reality. The project consisted of designing a sub-brand ID under the Mindshare umbrella and multiple applications such as a book, 3 variations for presentations, a short video and of course, five short AR applications via QR code scanning.

Research Report | PPT deck | Brand ID