Trends 2020 Report

Long before the Covid-19 pandemic hit our lives, we believed that 5G was going to be the next big thing. As well as climate change initiatives and a down to earth shift in media and advertising. People’s mindsets around the world were heading towards an unprecedented shift to how we interact with each other and how the “being human” over AI and a piece of code would prevail and actually, rule of all as never before.

The design approach to the above brief was to try and break from the futuristic cliché and techy look & feel. A more human, more textured and touchable design had to prevail over everything else.

Applications: Book | Web and mobile interfaces | PR collaterals | Social Media applications