Mindshare US commissioned the design of mockups for Converse new campaign. Based on the brief, I developed a bold and dynamic visual concept centred around their "Create Next" campaign. The design highlights Converse's heritage with a modern twist, emphasising the Converse Weapon series.

We wanted to help elevate the brand’s legacy of street style and performance. I chose a color palette that a was striking combination of black, white, and grey tones, allowing the sneakers to stand out as the hero of the image, reinforcing the idea of versatility and movement, showcasing different angles of the footwear. These visuals played a significant role during this pitch, demonstrating that Mindshare understands the attitude of today’s Converse audience and capturing the essence of Converse’s classic appeal while pushing toward the future.