Reality Check Reports

Mindshare UK began their research back in 2021 due to the significant impact that Covid-19 has had on our lives. These reports (10 editions so far) take into account and explore how the pandemic has shaped consumer behaviours, attitudes, and needs. By focusing on UK society specifically, Mindshare is able to provide valuable insights into how individuals have adapted and evolved in response to this unprecedented global event. This emphasis on the human aspect allows businesses to gain a deeper understanding of their target audience's experiences, challenges, and aspirations during these transformative times.

I set up a comprehensive design system on both Indesign and PowerPoint and each report is designed for both platforms in a very streamlined process. To make it UK specific from a imagery point of view, I use a compound of AI based tools to generate, texturise and give context to all the resources used, making working on these reports a greatly enjoyable experience.

To find out more about Reality Check, visit the link below.