I was given the brief “In a divided world, HSBC creates global connections through media partnerships to enhance accessibility.” Working together with Mindshare’s Creative Director and the Partnership’s Team, we created a set of mockups, to convey the idea of real-time connections and “shop locally, anywhere in the world” by life interactive workshops in public spaces such as the Outernet in London, where HSBC invited artisans from Hangzhou, China to showcase their craftsmanship and at the same time facilitate real-time purchases through the bank’s platform. Imagery was AI generated using MidJouney and Adobe Firefly.

The set of Mockups included in-situ scenes at the Outernet, social media platforms (TikTok & LinkedIn) and The Times website.